*Please note, its a pale ale, sure its "hoppy" but it doesn't claim to be an IPA.
I probably wasn't the only one to rush out and buy some Emersons today. The big news in craft beer today is that Lion has bought Emersons out 100%. Not an investments stake, but full on, bought the whole shebang.
I am in two minds. A part of me is sad, Lion has a history (macs anyone) of destroying a good thing. However this reminds me of the software business (bare with me). Its a good thing when a small software company is bought out, they get a nice payday! I hope Richard Emerson got some nice cash, he deserves it after 20 years. Also publicity and distribution that a bigger company can offer. Maybe I'm naive and optimistic to hope that Lion will use its clout to promote Emersons. I also think that it's a sign that the big guys recognise the force that is growing in craft brewing. They want an in, they want a share of our dollar. Long term maybe this can only be a good thing for craft brew. Some may want to abandon Emersons seeing as for some, supporting craft brew isn't just about flavour, its about ethos and supporting the underdog. For example, Hashigozake have their own ethics to follow and this means saying farewell to Emersons.
Emerson's are not my stand out special favourite, but this bottle is a stand up tribute to quality and balance in a beer. Beautiful amber pour with off white large bubble head. Sweet hop aroma, spicy caramel malts and lingering tasty citrusy finish. ABV 5% which is lovely bang on alcohol content for me. This would be a great restaurant beer, it refreshing moorish and not too dominating with alcohol or hops. It would pair nicely with a lot of meals and even some desserts.
It was a good run Emerson's. Here's to the future, I'll be watching with interest.